sketch of kraken design for juice TV

Its very lucky for me and my brother, we are able to work on the Juice TVC for the New Zealand music month. Start with the brief from the director, he like to have a sea monster thing for this Ads so we figure kraken is the best character for it. Here are some image for the design progress. There are a lot of different looks for this, and its pretty lucky I have nail it down in one week time. and give us a lot of time to work on the production work.